50 Amazing Online Shopping and Ecommerce Statistics

By March 5, 2019 April 20th, 2019 Guides and Information
50 Amazing Online Shopping and Ecommerce Statistics

The E-commerce sector has been growing rapidly in an unprecedented rate across the globe. New technologies are emerging and becoming an essential to every e-commerce business. Anyone can buy plethora of things now online, from groceries to home security devices. Online shopping has never been this easy. Remember the era where you still must go to the supermarket to get your carton of milk. Nowadays, you can purchase anything online – I mean ANYTHING! Need new batteries for your remote? Buy it online. Need a new remote? Buy it online! Name anything, you can probably get it online.

In 2017 alone, the consumer spending online is amounted at a staggering 2.3 TRILLION US DOLLARS! Not only that, it is projected in 2021 that it will double the amount to 4.8 trillion US dollars. You probably wonder, why is e-commerce sky-rocketing?

Here are 50 amazing Online shopping and Ecommerce statistics:

General Ecommerce Statistics

  1. It is estimated this year, 2019, will gather roughly 3.5 TRILLION US DOLLARS in retail Ecommerce sales. (Source)
  2. China has the largest percentage of Ecommerce sales in 2017 with 23.1% share. It is followed up by UK (19.1%), South Korea (16%), Denmark (12.6%), and the US (9%). (Source)
  3. Experts say that 17.5% of the total retail sales will be e-retail sales WORLDWIDE. (Source)
  4. India will lead the B2C Ecommerce development with a compounded annual growth rate (CAGR) of 19.9% from 2018 to 2022, a solid 10% more than the global average of 9.6% CAGR. Indonesia is in near second with CAGR of 17.7%. (Source)
  5. There will be 1.92 billion buyers worldwide this year, 2019. (Source)
  6. PayPal is the preferred payment method of most online buyers. A survey reveals that 40% of online buyers used this payment method. (Source)
  7. An average of around $140 per order were made using a desktop PC, while around $110 per order using tablets in 2016. (Source)
  8. During the Q4 of 2017, 3.04% of all ecommerce website visits were converted to a sale. (Source)
  9. Survey of sample size of 5000 respondents reveals that 44% of all total customers are online-only customers. (Source)
  10. Sources say that Google generated a whopping 61% of all the e-commerce traffic. (Source)
  11. 60% of 24,471 respondents prefer to buy books, music, movies & video games online compared to in-store. However, 70% of the same sample size still want to buy groceries in-store in 2017. (Source)
  12. Shopping app Cladwell garnered close to 441,760 US Dollars in app revenues worldwide in November 2018 alone. (Source)
  13. China has a booming online furniture market amounting to 68.6 billion US dollars in 2018. Followed closely behind by the USA with 65.1 billion US dollars. (Source)
  14. Cash on Delivery (COD) is only ranked fourth in the preferred payment method lagging behind credit cards, PayPal, and debit cards. (Source)
  15. Men spend roughly 68% more per transaction compared to women. (Source)


To put it simply, it is the convenience for both the buyer and the seller that propelled Ecommerce upwards.

What makes online shopping even more convenient is its accessibility even with your mobile phones. Our smartphones can do a lot of things now, and that includes online shopping. M-commerce is what we call it.

M-commerce Statistics

  1. Amazon, Apple, and JD.com are the leading global e-retailers based on m-commerce sales. (Source)
  2. 19% of respondents of a survey said they shopped online in a monthly basis using their mobile phones. While a third of them, shopped online using desktop/laptop (still in a monthly basis). (Source)
  3. According to the survey done in the Q1 of 2017, 53% of global internet users had placed an order online within the past month. (Source)
  4. During the Q3 of 2018, 1.84% of all ecommerce website visits were converted into a purchase via an Android device. (Source)
  5. The average time per retail website visit is 4 minutes worldwide in 2018. (Source)
  6. Taobao, a Chinese shopping app, was downloaded 1.78 million times by iPhone users globally. (Source)
  7. During the Q4 of 2017, 24% of all ecommerce spending were made through mobile devices. (Source)

This convenience can bring more opportunities for new small and big businesses alike. You can now set up your online shop practically anywhere. You can open your store through Amazon, eBay, or even host your own website for a more professional look.

Amazon/eBay Statistics

  1. Amazon grew 31% in year-over-year net sales revenue in 2018. (Source)
  2. Amazon generated around 28 BILLION US DOLLARS in mobile retail sales in 2015 alone. (Source)
  3. eBay increased their year-over-year net sales revenue by 8% in 2018. (Source)
  4. In 2017, Amazon was responsible for 15% of global ecommerce gross merchandise volume (GMV). (Source)
  5. Amazon has the highest American Customer Satisfaction Index in 2016, with a score of 85%.
  6. Amazon has a net revenue of 232.89 billion US dollars in 2018, from a 6.92 billion US dollars in 2004. Their net revenue grew rough 34 times more in just a 14-year span. (Source)
  7. Lower prices and free shipping are the leading reasons why people buy from Amazon. (Source)
  8. A whopping 93% of millennials will more likely read product reviews first before making a purchase. (Source)
  9. Around 59% of millennials checked Amazon first than other ecommerce websites. (Source)


Here are even more Amazing Ecommerce statistics:

US Ecommerce Statistics

  1. About 80% of internet users from the US will make at least one online purchase this year, 2019. (Source)
  2. According to statistics, 96% of all US online users engaged in online shopping. (Source)
  3. In 2016, according to a survey with a sample size of 40,000 respondents, Apple has an American Customer Satisfaction Index (ACSI) of 82% along with Coach, H&M, and L.L. Bean. (Source)
  4. The US retail ecommerce holiday season sales amounted to 106.14 billion US Dollars in 2017. (Source)
  5. A survey conducted on the August of 2018 reveals that 20.9% of US customers start their holiday shopping on the Black Friday. (Source)
  6. According to the findings of a survey in March 2018, close to 60% of respondents are aged 18-29 years old. (Source)

UK Ecommerce Statistics

  1. United Kingdom earned 1,639 US Dollars per person (in 53 million people) as an ecommerce revenue in the year 2018, the second most next to the USA. (Source)
  2. Remarkably, a trend can be seen during every December of a year. During this time of the year, the internet retail sales in the UK are at its peak. (Source)
  3. In the Q4 of 2015, 51% of total sales were made via mobile phones. (Source)
  4. In 2017, sales to private customers gathered 145.6 billion British Pounds and 133.6 billion British Pounds to business or public authorities. (Source)

Social Media Ecommerce Statistics

  1. In an August 2017 survey, 78% of US online users found a retail product that was of interest to them in Facebook. (Source)
  2. According to an October 2017 findings, 47.7% of the respondents said that they made a purchase directly from a Facebook post, 8.6% directly from Instagram, and 4.5% directly from YouTube. While 34.6% said they never bough directly from any social media platform. (Source)
  3. A survey done in April 2017 found that 86% of the respondents said that they were influenced by a video for a product purchase. Additionally, 76% of the respondents were influenced by images. (Source)
  4. Amazingly, 11% of respondents from an August 2017 survey said they immediately purchased a product they discovered through social media. 44% said they eventually bought it online. (Source)
  5. Stores with a social media presence have the average of 32% more sales than those without. (Source)


Shopping Cart Abandonment

  1. According to the survey conducted on global brands, 74.2% of all online retail orders were abandoned in the shopping cart rather than purchased. (Source)
  2. Statistics say that 28% of shoppers abandon their shopping cart if presented with unexpected shipping fees. (Source)
  3. 23% of internet users say that they abandon their shopping carts when needed to create a new account. (Source)
  4. 38% of online shoppers will more likely leave a website if its layout and design is unattractive. (Source)

The purpose of a statistic is to discover the current global business trends and implement them in your online business model. These statistics doesn’t just show you amazing facts but also imply the truth. You can add it in your business strategy arsenal to grow yours even further. Use these statistics wisely. As the famous line says, “do not be just another statistic”.

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