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The main issue that most content marketers have to deal with is how are they going to come up with article topics? If they don’t have any topics, then they will have no articles to write, and consequently, no content. As a result, they can’t create any content marketing. Obviously, it is very important that you have to figure out how you can create topic ideas in a fast and efficient way.
This guide will help you come up with 50 topic ideas in just thirty minutes. The objective here is after reading this article, you will have to spend thirty minutes of your time in coming up with your own set of topic ideas that are related to your company’s website. Before you begin, here are some quick rules:
The Main Idea Is About Quantity, Not Essentially Quality
Perhaps you could come up with some junk ideas as you are racing to write down your topic ideas but it’s fine, at least you have come up with some ideas. These ideas can be manipulated so you can formulate an impressive topic or title for a winning article. It doesn’t necessarily have to be perfect but at least it’s going to be good.
Encourage Yourself To Write Things Down
As you start typing words, you also start coming up with more ideas and you will begin thinking in a clearer way. Here we will outline three major sections which will inspire you not just to think of ideas but to write them down. This activity will be totally worthless unless you actually write these things down.
This Is About Idea Generation Only
Remember that this is not the time to designate article topics, create the perfect headline, or generate the chapters for your ebook. Do not consider this as an editorial calendar nor an outline for the article. These are merely ideas, pure and simple. You need to restrict your efforts, so you will be able to maximise your productivity.
As Much As Possible Be Specific
Here, we will provide you with the process for coming up with lots of topic ideas, however, you will have to decide its specifics. As you are writing down some stuff, you also need to force yourself to be more specific.
For instance, in one particular section below, you will be asked how you get started in your industry. You need to come up with two particular topics based on that question. If you will be writing about why you should go to college, then you did not get the idea. Rather, you should write something that is more specific and personal.
According to Neil Patel, one of his first entrepreneurial venture in high school was selling CDs. Obviously, he could have chosen to sell pirated CDs, however, he chose the legal way. This simple decision has definitely changed the direction of his business. In this particular situation, you could probably formulate an idea like, ” Why I Did Not Opt For An Illegal Job, and How It Changed My Life”. This is how a particular trigger experience can spark a killer idea. Now, it’s time for us to come up with 50 ideas.
1. Choose A Place Without Any Distractions And Interruptions
It doesn’t mean that it has to be a magical or a special place. If it helps to turn off your phone, then do it.
2. Open A Document And Start Capturing Your Thoughts
Bear in mind that our main objective at this time is agility and efficiency. Hence, it wouldn’t matter what application you are going to use as long as it can take down notes. Evernote and Google Drive are generally recommended for creating documents quickly and easily.
With Google Drive, you can easily create a file. Additionally, you can assure that it is saved in your Drive archives forever. On the other hand, Evernote can be considered as a de facto brain for some people. This is ideal for storing ideas.
3. Begin Your Timer For 30 Minutes
With a specific amount of time in your hands, you will be forced to become productive. This is also referred to as focused time. Realising that the timer has started ticking, it could either motivate you to act accordingly or paralyze you. In case you get paralyzed by the timer, just remember that you have to kick yourself into things.
4. The Question Stage Will Be Done In 12 Minutes
The goal here is to create 25 topics. You can use the following questions as a guide in creating at least two topic ideas from each question:
What are the things that you are passionate about in your particular industry?
Is there a particular angle or approach that can make you feel excited? What will you consider as your greatest skill? What do you usually do most of the time? Instead of answering these questions directly, you can consider article angles that you can use in deriving ideas for your articles.
For instance, You are passionate about content marketing and this is what inspires you. At the same time, you believe that this is the key to online marketing success. However, you should not write an article on “Why Am I Passionate About Content Marketing.” Rather, you can direct that passion into something that can get you excited such as writing about an “Advanced Guide To Content Marketing.”
How did you start in your industry?
Each person has a different method of entering in their niche. How about you, how did you get interested in your particular area? Do you have any training?
You should not be scared of getting personal here. The best content can be found in personal things yet still actionable and oriented to your viewers. Most people would love to hear stories from somebody’s experiences. Also, they love reading things from a first-person perspective.
Moreover, you can use your answer to this question as an article topic. For instance, if you were confronting a traffic challenge on your e-commerce site as you were starting your online marketing business, then you could tell this story. You can even include some advice for your audience. Perhaps you could do something like, “5 SEO Lessons I Learned While Working on a Challenging Ecommerce Site.”
What makes your product the best?
If you were selling a product, then you are assured of its value. Why do you think your product rocks?
What are the common mistakes committed by people in your industry?
It is a fact that every industry has its own pitfalls. What are the pitfalls in your industry? What are the factors that can make people lose interest, experience a drop, or go out of business?
What is the biggest challenge in your industry?
If you are going to mention most of the common industry challenges and provide ways on how to overcome them, then most probably this will eat up your content. Simply list down the greatest challenges, and beside each of them simply put the words “solve it!” Now, you already have an idea which you can convert into a powerful article.
What does success mean in your industry?
How does it feel when you are on top or you dominate in your industry? What did you do to get there?
Do you know who is the most successful person in your industry?
Simply write down their names along with the word “interview.” Afterwards, you can contact each one of them and request for an interview or you can research some of the interviews that they have participated in. Based on these published interviews, you could choose a remarkable point, then formulate it into an article or two.
What is the greatest news in your industry?
When searching for articles, one of the best sources is contemporary industry news. All you have to do is turn to the breaking news, and list down some ideas.
Does your business have any success story?
Mention the success story of your business. In every success, there is always a failure. This means that your biggest failure is also worth mentioning. Stories that deal with personal experiences are the ideal topics for articles. If you want people to read and share your article, then explain the reasons why you were a failure at first, then discuss the aspects that helped you in becoming a huge success.
What are the personal skills needed to become successful in your industry?
This is a top 10 article which can easily provide you with several topics. From email ninja advice, time-management tips, and other types of tactical and practical advice. Each of these can really be appealing to your audience. Obviously, each one of us wants to be successful. These numerous topic ideas can help them in getting there.
What are the tools needed in getting the job done?
This is another top 10 article with a bunch of topics. What are the things that you usually use? This includes an iPhone, a Macbook, a Bluetooth device, a desk, and many more. How about web apps, mobile apps, data storage, or even coffee? You can write everything down.
When, how, and where do you do your best work?
Every industry is unique, and each of them has its own way of doing things. With the hows and whys, you will be considered as an authoritative voice in your industry. People will reach out to you when they need some information on how to do it. You need to consider some tips such as maximizing productivity, preventing burnout, as well as fulfilling major tasks.
Why do you enjoy being in your industry?
Perhaps there are days that you feel that your work is a chore, but what about those happy moments? How do you keep yourself motivated in your industry? How are you motivated by those particular challenges? How do these encounters intrigue you?
What are the changes in your industry?
There will always be some developments, significant shakeup, and technological innovations in every industry. These are excellent topics which can drive a lot of traffic and search queries. List down these changes and extract some article topics from them. Most often, you won’t be able to act as a breaking news provider. Instead, you could act as the person providing commentary, advice, opinion, or response based on the developments.
What are some processes or methods that you have fulfilled?
If you are an expert in a particular area, then you can specify how you did it. It is best to choose superior guides and specific topics. Neil Patel has done this for content marketing and SEO, and he admitted that he has actually earned some good returns from it.
5. The Search Stage Must Be Accomplished In 12 Minutes
Remember that your goal here is 25 topics. In this search stage, you will be searching for some ideas on the web. Do some searches on the internet and list down at least five ideas from every source. Search for industry leaders and visit their blogs. Examine what these leaders are saying. If they are discussing the same topics, then there’s a chance that you could join in their discussion. You can participate in the topic and give your own angle.
You might find that in some blogs, they simply share the most popular or the most visited posts. In this case, there are great chances that the top post is an evergreen topic which means that it continues to drive traffic. You can use this topic by reshaping it.
All you need to do is browse around the blog of an industry leader for about two minutes. This should be enough in gathering numerous ideas for content.
Visit the most influential industry websites.
Aside from these blogs, there are also other websites that can give you some relevant industry information. For instance, in Neil Patel’s niche, Search Engine Journal and Search Engine Land are the best sources for news and expert discussions on topics. If your niche is SEO, then you can constantly pull out some topic ideas by simply reviewing the homepage in just one minute.
Take some time to visit the social profiles of industry leaders.
The main idea is to focus more on Twitter and Google+. It is generally recommended that you should follow other leaders in your industry. Try to monitor their presence on Twitter, and Google+. In this way, you will discover the thread of their conversations. Most often, these consist of topics that they are dealing with as well as issues that are trending. Considering that you recognise four or five leaders, you can instantly generate numerous ideas.
Visit Twitter to obtain trending topics in your industry.
Twitter is the perfect place for gathering current events related to your niche. By using Twitter’s search function, you can discover more about what’s trending in your specific niche.
If you want to move a step further, then you can find that Twitter includes a customizable trending area which you can customise so it will match to your specific interests.
All you have to do is navigate to the Twitter home, then look for “Trends,” and click on “Change.”
Google autocomplete can help you in generating keywords and related topics.
By using Google search, you can easily generate keywords which you can transform into topic ideas. All you have to do is go to Google.com, then start entering any keyword that is related to your industry. After typing a keyword, you could continue typing by adding a verb. By now, you already have some ideas. Just keep on changing the keywords, the verbs, as well as the order of words.
6. The rumination stage must be accomplished in six minutes.
The goal here is to generate extra topics. After having this torrent of information, most probably there are still some ideas penetrating in your mind. Apparently, these are the best ideas that you have come up so far. For the last twenty-four minutes, you have been pushing your mind so hard, searching for industry-specific topics and creating ideas. Finally, now is the time to relax your mind for a while and just let the good ideas flow.
If you still feel like generating more topics, then you can simply let your timer go off, and keep yourself going. Perhaps you could generate 100 topics. Or you could choose to start honing your titles, improving outlines, and commenting on your list.
All you need is 30 minutes of your time and you can generate enough content ideas that can last for months.
Aside from focusing your time in generating topics, there will always be some ideas that will come up in your mind randomly. Here are two final tips that can motivate you in capturing those great topic ideas.
Always write things down.
Based on a scientific perspective, creativity gurus reveal that your best ideas will generally come when you are completely disconnected from your work. For instance, it will probably occur when you are showering, jogging, or even as you wake up in the morning. That is why it is important that you always write down your ideas. If you are always bringing your phone with you, then you can easily jot down those ideas as they come. You could either use Notes or Evernote.
Always be learning.
Be always in the learner mode, whether you are talking, reading, browsing social media, or watching Ted Talks. Bear in mind that the more things you take in, the more chances that you can come up with great topic ideas. All you have to do is absorb, read, apply, and obtain information all the time.