Nowadays, most internet users are using Facebook. In fact, Facebook has more than 2.38 billion active users every month. Instagram photos which show faces are likely the ones which can get more likes compared to those who do not show faces. Do you know that most of the users of Pinterest are women? LinkedIn has at least 450 million users, yet only 25% of these users are active each month.
In this modern world, it is very important that your brand must be on any online social network. Or else you will be missing a lot of potential customers. Social media marketing is something that can’t be replaced by any traditional approach. In fact, social media is the connection between the world and your business. Most of the major businesses have prospered due to these online social networks. Regardless if you have a small local café or a tech start-up company, you need customer engagement.
By using these social media networks you can express your ideas to millions of people all over the globe. Additionally, it can also provide you higher leads compared to outbound marketing. While some people opted for other marketing tools such as SEO (Search Engine Optimization) in boosting their ranks, there are still a lot of people who chose to use social media in achieving their goals.
What is Social Media networks all about?
Social media networks are composed of smartphone applications and websites that can let you create content about your brand. You can join social networks so you can reach a variety of audience all over the globe.
Some of the most popular examples of social media platforms are Facebook, Instagram, Twitter, LinkedIn, Podcast, and YouTube. These channels can greatly help retailers in attracting more customers. If you have a business, then you need to learn the core fundamentals of social media. So, what can you get from it? Obviously, it can expand your customer base and ultimately, increase your revenue. Customer feedback can help you in improving the quality of your product.
If you need customer engagement for your business then social media marketing is the best solution. In fact, social media is now considered as the deciding factor for customer engagement and as well as for the success of your business. Regardless if you have a small business or a large corporation, you need social media marketing. Perhaps you might be wondering why?
Why is social media considered as a very influential marketing tool for your business?
Social Media is the Best Place to Find Customers
One of the major reasons why social media is important for your business is because this is the best place to find customers. In 2005, only 7% of American adults were regularly using social media but ten years later, in 2015, it suddenly rose to 75%.
Currently, it is believed that at least 90% of businesses can be found on the social media network. It is important that your business must participate in social media networks since your current customers or your potential customers will be looking for you there. You’ll never know your competitors are probably already there.
Drives Traffic to Your Site
Social media is the best place to drive traffic to your web site. You need to connect to your potential customers so your brand can be easily recognized. At the same time, it can also help you attract more customers to visit your website. The more visitors you have, the more potential income you will gain from your product or service.
The presence of your business in social media can greatly help in your search engine optimization (SEO). The most important thing is it should be well-maintained, so it can help in boosting the ranking of your business in search engines. As a result, you will gain more traffic to your site.
One of the latest and most effective forms of marketing is social media marketing. Social media applications and networks will be used as marketing platforms. These 10 Laws of Social Media Marketing can help you in promoting your business online. Your product or service will be more recognized once you will publish content on major social media platforms. You can also opt for contests and surveys if you want to gather more customer feedback.
Since more and more people are now browsing the internet, then it is only practical that you should be able to establish a strong and dependable social media presence. In this way, you will be able to communicate with your present as well as potential customers and ultimately gain revenues.
The 10 Laws of Social Media Marketing
One of the best ways of building your audience and customers is to make use of social media marketing. Nevertheless, if you are just starting and you don’t have any previous experience yet, then you might be having some difficulties. But there’s no need to worry, all you need to know is the basics of social media marketing along with these 10 laws of social media marketing. This can give you a solid foundation for your brand, customers, and most importantly your bottom line.
1. The Law of Listening
Don’t forget that social media is a two-way street. Publishing your post is not enough. You must motivate your audience to provide some feedback.
If you want to succeed in your content and social media marketing, then you should try to listen more and talk less. To do this, you must read online content or join discussions in order to understand the needs of your target audience. Once you have done this, then you can create your own content and encourage relevant conversations.
2. The Law of Focus
You can’t do all things just to satisfy everyone. Instead of being the jack-of-all-trades, it would be much better if you specialize only on one brand. Your social media and content marketing strategy must be deeply focused on a single brand rather than using a broad strategy that offers almost all things to all people. If you attempt to create a different message in order to please a specific market, then it can weaken your brand. At the same time, it can also mislead your customers.
3. The Law of Quality
Quality is more important than quantity. You should allocate some time to establish quality relationships with your followers. Having 1,000 online connections who are interested in reading, sharing, or discussing your content is more important than having 10,000 connections who will quickly disappear because they have little or no interest at all in your brand. Generate a solid group of committed followers, and give them what they want and your followers will likely grow bigger.
4. The Law of Patience
Achieving success in your social media and content marketing does not happen instantly. You need some patience. It takes some time before you can accomplish results. This is much the same as obtaining success in the real world.
In any business, it is extremely important that you should spend time and be committed to your social media presence so you can succeed. The key is you need to be patient and always be consistent with your content and success will happen. As much as possible, try to resist your desire to immediately improvise your social media presence just because you have not seen any instant success.
5. The Law of Compounding
By publishing incredible, quality content, you will be able to gain more quality followers who will share your content on their blogs, social media, and more. When your content is shared and discussed, it can create an opportunity for search engines such as Google to find you based on keyword searches. Aside from this, there are still a lot of potential ways that people can find you online.
The most important thing is you must be able to provide your followers with compelling, interesting content so they can share it on their social media accounts on Facebook, Instagram, Twitter, etc. Your audience will become your advocate for your social media marketing.
6. The Law of Influence
Due to the increase in popularity of social media, new brand ambassadors have emerged. They are known as social media influencers. Typically, they have a large group of followers who are devoted to the product or service that these influencers support. Search for the largest influencers in your industry and build a relationship with these reliable influencers.
Try to search for online influencers who are interested in your products and services. Additionally, it would be great if they have more quality audiences. These are the people that you should try to build relationships with. If they discover that your content is useful and interesting, then they might share them with their own followers. This could expand your audience.
7. The Law of Value
You should not use social media as simply a way of selling your products. If you keep on promoting your products and services directly on social media, then most likely people will stop following you. The best thing to do is to focus more on creating amazing, quality content and try to connect with online influencers. These people can help you with marketing your business.
Make sure that your content is interesting, has a high quality, and has little or no connection to your product or service so it can stand on its own. This can strengthen your social media presence and most of all your business. This only proves that you are more interested in your customers’ needs rather than trying to sell your products. You’ll be surprised by the tremendous shares that you’ll get all over the social media networks.
8. The Law of Acknowledgment
Never ignore people who are trying to reach out to you online. One of the most essential parts of social media marketing is to build relationships. Hence, you should always acknowledge those people who are trying to reach out to you.
Building relationships is one of the most important considerations that you need so your business can succeed online and in the real world. One of the simplest things that you can do is to reply to the questions or feedback from your audience. You might think that this is just a small thing, yet it can make them feel that they are valuable and important to you. Always pay attention to your audience by listening to their concerns and suggestions.
9. The Law of Accessibility
Make your audience feel that you are accessible. Be consistent in engaging with your audience. After you have published your content, you should not leave your audience behind. Try to spend time publishing more content and join discussions. Building and maintaining a constant relationship with your audience is very important. Keep in mind that online followers can easily get unfaithful and will replace you right away once you became unresponsive or inaccessible for weeks or months.
10. The Law of Reciprocity
If you want other people to share your content, then you should also do the same for them. Try to talk to your audience and they will talk about you. Hence, make sure to allocate some time to share and talk about the content of other people.
If other sites or blogs are interested in sharing your content with their audience, then it can expand your social media marketing. In fact, it can reach far beyond what you’ve expected. That is why you should retaliate their kindness by sharing their content with your own audience. This mutual kindness can be advantageous on your part especially if you want to succeed in your social media marketing.
On the other hand, if you are not willing to retaliate then your content will quickly be ignored by your potential followers. Don’t forget that the internet is such a massive place and it would be a great help to have as many friends as possible if you want your brand and company to succeed.
The Bottom Line
While a lot of businesses have realized the importance of these social media platforms in achieving their goals, only a few businesses recognize the extent and the reliability of its influence.
Remember that if you want to succeed in your social media marketing strategy, then you have a long road ahead of you. You must always focus on your target audience and as much as possible try to fulfill their expectations.
Once you’ve succeeded, then you can enjoy its tremendous effects. So, what are you waiting for, start using your social media marketing strategy now and let your brand shines?